The Story Behind Freddie Cat: Aviators, Gold Chains & Goofy Teeth

Introducing Freddie Cat - Aviators, Gold Chains & Goofy Teeth

Lights on, music up - Freddie Cat has entered the building. With oversized aviator shades, a gleaming gold chain, a fake moustache, and a set of delightfully goofy teeth peeking out beneath it, Freddie is Smudge at his boldest. He’s the feline who high-fives strangers, photobombs selfies, and still manages to look effortlessly cool doing it.

Freddie doesn’t walk; he struts. He doesn’t purr; he performs. Wherever fun can be found (or started), you’ll hear Freddie’s laugh first - and probably see confetti soon after.

The Inspiration

Freddie celebrates the fearless spirit in all of us - the friend who volunteers you for karaoke, the cousin who turns every family dinner into a game show, the colleague who brings doughnuts and a disco ball to the office. When Smudge steps into Freddie’s persona, it’s permission to be loud, proud, and joyfully ridiculous.

The Look

• Oversized aviator sunglasses - day or night, indoors or out
• A chunky gold chain - that catches the light and everyone’s attention
• A fake moustache - paired with wonderfully goofy teeth

The Party Starter

Find Freddie front-and-centre on our boldest mugs, white tote bags, and colourful cushions. He’s the life-of-the-party, the practical joker, and anyone who thinks everyday objects deserve a bit of sparkle. Give Freddie to the friend who turns errands into adventures, or keep him for yourself as a reminder that fun is an attitude, not a calendar event.

Freddie might be loud, but his loyalty is louder. If he’s on your side, the world is your dance floor.

Not the hero you expect - just the one with aviators, a gold chain, and brilliantly goofy teeth.

🛒 Explore the full Freddie Cat Collection and invite some unapologetic joy into your everyday.